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Event sponsorship form template (free)

An event sponsorship form spares you the same first email, sent 20 times: which tiers do you have, what do they cost, can we get a booth? This template asks those things up front, so your reply can be a proposal instead of a list of questions. It is one page of 13 questions. A sponsor gives a name, work email, an optional phone number, the company and its website. Then they pick a tier (Gold, Silver, Bronze, Community or a custom package), a budget range and what they want out of the deal, and tick the booth and branding items they care about. Choose Custom package and a box opens to describe it. Answer "Yes, please" or "Tell me more" to a speaking slot and the form asks who would speak, and on what. Sign up for free and rename the tiers to match your sponsorship pack.

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Screenshot of the Event sponsorship inquiry form template as people fill it in: the form "Sponsor the event" opens on "About you" and asks for Your name, Work email, Phone, Company, Company website and Which tier are you interested in, plus 7 more questions.
The first page of the form, as people see it.

What's in this form

13 questions on one page. Every question, in order:

Page 1: About you

Page 1: About you
No.Question
1Your nameShort answer, Required
2Work emailEmail, Required
3PhonePhone number, OptionalOnly if you'd rather talk it through.
4CompanyShort answer, Required
5Company websiteLink, Optional
6Which tier are you interested in?Multiple choice, RequiredChoices: Gold, Silver, Bronze, Community, Custom package
7What do you have in mind?Long answer, Optional
8Budget rangeDropdown, OptionalChoices: Under $2,000, $2,000-$5,000, $5,000-$15,000, $15,000-$50,000, $50,000+
9What would you like to get out of it?Long answer, Required
10Booth and branding needsCheckboxes, OptionalSelect all that apply.Choices: Exhibition booth, Logo on the website, Logo on stage and signage, Swag in attendee bags, Sponsored track or session, Social media mentions
11Would you like a speaking slot?Multiple choice, OptionalChoices: Yes, please, Tell me more, No thanks
12Who would speak, and on what?Long answer, Optional
13Events you've sponsored beforeShort answer, Optional

How the logic works

  • Shows “What do you have in mind?” when “Which tier are you interested in?” is “Custom package”
  • Shows “Who would speak, and on what?” when “Would you like a speaking slot?” includes “Yes, please” or “Tell me more”

What people see after sending

Thanks for your interest

We'll email the sponsorship pack and a couple of options within two working days.

Built in

  • Conditional logic

Who it's for

  • Nonprofit fundraising leads looking for sponsors for a gala, a fun run or an auction night
  • Conference and meetup organizers selling booth space and stage time
  • School parent groups and youth sports clubs asking local businesses for support
  • Festival and fair committees with a sponsor list to fill every year

When to use it

  • As the sponsor page on your event website, embedded under the tier list
  • As the reply link in an outreach email to companies you would like on board
  • After a sponsor calls, to get their needs in writing before you draft a proposal
  • On a QR code at this year's event, for companies that want in next year

Make it yours

  • Keep the promise on the thank-you screen. It tells sponsors to expect the pack and a couple of options within two working days. Turn on an email to yourself for each new response, or send each one to a Slack or Discord channel, so a lead never sits unread over a weekend.
  • Match the tiers to your pack. Rename Gold, Silver and Bronze if your pack uses other names, and change the budget ranges to your own currency and price bands. If your prices are public, put them in the option labels so sponsors pick with the numbers in front of them.
  • Take payment only for small fixed packages. Most sponsors agree larger deals in a conversation first. If you sell something simple, like a Community table at a set price, add a Payment block with that fixed price and a show rule so it appears only when the tier is Community. A Payment block that logic keeps hidden is not due, so everyone else finishes without paying.
  • Let keen sponsors book a call. Add a Calendly or Cal.com booking question and show it only when someone answers "Tell me more" about a speaking slot. The booking happens inside the form, so the call is booked before you have read the answers.
  • Word the benefits with care if you are a US nonprofit. The IRS page on advertising or qualified sponsorship payments says an acknowledgement "may include sponsor logos and slogans (that do not contain comparative or qualitative descriptions)", while advertising "includes messages containing qualitative or comparative language, price information". Logo on signage reads as the first; a sponsor's discount code in your program can read as the second. This is not tax advice, so ask your tax adviser how the items in your pack sit before you send it.
  • Tag where each lead came from. Add a hidden field such as source and put it in the link you share, for example in an outreach email or on a printed flyer. The source then sits next to each sponsor's answers.

Print it or edit it offline

The same questions, ready to print or edit.

Where the answers go

Every response lands in your HornetForms inbox. From there, send it wherever your team already works.

  • Turn on an email to yourself for each new response, on every plan
  • A confirmation email to the person who filled it in, when the form asks for their email
  • A new row in Google Sheets, a message in Slack or Discord, or a page in Notion, free on every plan
  • Connect with Zapier, or send signed webhooks to n8n, Make or your own app
  • CSV export on every plan, and Excel export on Pro and Business

Questions people ask

What should you include on a sponsorship form?

Who the sponsor is and how to reach them, the tier or budget they have in mind, what they want in return and the practical asks, like a booth, a logo on signage or a speaking slot. This template covers all of that, plus past events they have sponsored.

Is there an event sponsorship form template in Word or PDF?

Yes. This page has a printable PDF in US Letter and A4 and an editable Word file with the same 13 questions. Paper works well at a booth or a networking evening; the online form keeps every answer in one table you can search and filter.

Can I use this as a sponsorship request form?

Yes, in either direction. Sponsors can use it to request a package from you, or you can send the link to companies you are asking for support, so they reply with a tier and budget instead of a vague maybe. Edit the title and intro to fit.

Does it work as a corporate sponsorship form?

Yes. It asks for a work email, the company name and website, a budget range and the business goals behind the deal. For corporate sponsors, you might add a question about who signs off on the spend and when their budget year starts.

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Further reading

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