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Waitlist form template (free)

A waitlist is only worth having if you know who is on it. This waitlist form template asks for an email address, then a few light questions: a first name, where they live, who would use your product, why they signed up and the one thing it must do. Two hidden fields, source and ref, record which post, newsletter or friend sent each person, and the form asks "How did you find us?" only when the link carried no source. The thank-you screen repeats their email back and invites them to share the link. Sign up for free, open the template and rename it for your launch.

Free plan, free forever. Sign up and the template opens in your workspace.

Screenshot of the Waitlist form template as people fill it in: the form "Get on the list" opens on "Sign up" and asks for Email, First name, Where are you based, Who would use it, What made you sign up and What's the one thing it must do for you, plus 2 more questions.
The first page of the form, as people see it.

What's in this form

8 questions on one page. Every question, in order:

Page 1: Sign up

Why we ask: So we know who's waiting, what they need and which links bring people in.

Page 1: Sign up
No.Question
1EmailEmail, Required
2First nameShort answer, Optional
3Where are you based?Short answer, Optional
4Who would use it?Multiple choice, OptionalChoices: Just me, A small team, A larger company
5What made you sign up?Multiple choice, OptionalChoices: I have the problem this solves, I'm comparing options, Someone recommended it, Just curious
6What's the one thing it must do for you?Long answer, Optional
7Want to help shape it before launch?Multiple choice, OptionalChoices: Yes, I'd join a short call, Yes, by email, No thanks
8How did you find us?Dropdown, OptionalChoices: Search, Social media, A friend, A newsletter or podcast, Somewhere else

How the logic works

  • Shows “How did you find us?” when the hidden field “source” is left blank

What people see after sending

You're in line

We'll write to [Email] when we open the doors. Know someone who'd like it too? Send them the link.

Built in

  • Conditional logic
  • Hidden fields

Hidden fields it reads from the link: source, ref

Who it's for

  • Founders building an audience before a product launch
  • Makers and small studios opening a new course, app or shop
  • Marketers who want to learn which channel brings the best sign-ups
  • Community managers collecting names for a limited run or a new cohort

When to use it

  • Sharing a landing page link in posts, newsletters and group chats
  • Giving each partner, friend or ad its own tracked link
  • Learning what the first users need before you build the last feature
  • Inviting the keenest sign-ups to a short call before launch

Make it yours

  • Give every channel its own link. Add ?source=newsletter to one and ?source=twitter to another, and the hidden source field fills itself. Add ?ref=maria to credit a friend who shares the page.
  • Test each link once before you share it. Submit a sign-up, then check the responses table to see the source and ref values arrive in their columns.
  • Read the long answer first. The "one thing it must do" question gives you plain words from real people, which makes landing page copy easy to write.
  • Send new sign-ups to Slack or Discord, free on every plan, and your team sees each person the moment they join the line.
  • Open the built-in analytics to see views, completions and the completion rate for each UTM source. Then compare it with the hidden source column.

Where the answers go

Every response lands in your HornetForms inbox. From there, send it wherever your team already works.

  • Turn on an email to yourself for each new response, on every plan
  • A confirmation email to the person who filled it in, when the form asks for their email
  • A new row in Google Sheets, a message in Slack or Discord, or a page in Notion, free on every plan
  • Connect with Zapier, or send signed webhooks to n8n, Make or your own app
  • CSV export on every plan, and Excel export on Pro and Business

Questions people ask

What do the hidden source and ref fields do?

They store values from the link, so a visitor never sees or types them. Use source for the channel, like a newsletter or a post, and ref for the person or campaign. Both appear as columns beside the answers.

When does the form ask how someone found us?

Only when the link had no source value. If you shared a tracked link, the form already knows the answer and skips the question, so the sign-up stays short. A plain link shows a dropdown with five choices.

Does the thank-you message use the email address?

Yes. The message says you will write to that address when you open the doors, and it fills in the email the person typed. It also asks them to send the link to a friend who would like it too.

How many questions does a visitor answer?

Eight at most, on a single page, and only the email is required. People who want a quick sign-up can enter an address and press submit, while the others fill in as much as they like.

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Further reading

See every template

Start from a template, finish with your form

Sign up for free, pick a template and change anything you like: questions, logic and design. The Free plan stays free forever, with unlimited responses.